MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

The Pros and Cons of KOL Marketing in the Chinese Luxury Market

The Pros and Cons of KOL Marketing in the Chinese Luxury Market

The Chinese luxury market has been on a steady incline for the past few years, as a matter of fact, China is the number one market for luxury brands in terms of sales and revenue. With so many brands vying for China’s attention, it can be difficult to navigate through the marketing channels. KOLs are…

Leather Goods Market in China: Digital War

Leather Goods Market in China: Digital War

The economic growth in China is a huge driver of the luxury goods market and demand for high-quality products increases correspondingly – there are more international brands entering this space than ever before! In 2021 alone, sales revenue of leather luxury goods reached US$8 541 billion. More young generations purchase fashion and the importance of…

Chinese children’s clothing market on the rise.

Chinese children’s clothing market on the rise.

China is the 2nd largest economy in the world and has been one of the fastest-growing markets for children’s clothing. In China, parents are willing to spend more on kids’ clothes than they would for themselves because it reflects their social status. The global children’s wear market is expected to reach $326 billion by 2027….

Sustainable Fashion in China: What Are the Challenges and Opportunities for Brands?
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Sustainable Fashion in China: What Are the Challenges and Opportunities for Brands?

Sustainability is no longer a trend in the West, but a new way of thinking about your business, your consumption, and your lifestyle. Launching sustainable fashion brands or additional clothing lines in Europe or in the US is highly common. But, what about China? Every week, we receive several fashion projects for China with a…

How to Build an Efficient E-Commerce Strategy for Luxury in China?
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How to Build an Efficient E-Commerce Strategy for Luxury in China?

Understanding China’s luxury market is a challenge for most western brands. With more than 989 million people surfing on the internet, China has become the second-largest economy in the world right after the U.S, in terms of GDP, and middle-class consumers have begun to purchase goods that they previously couldn’t afford with their average salaries….