MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

The Importance of Having a Chinese Brand Name

The Importance of Having a Chinese Brand Name

The booming of the fashion and luxury industry in China is astonishing. Following China’s rapid growth over the years, the Middle Kingdom has attracted the biggest companies in the world, looking to expand their activities in the world’s most populous country. However, while brands are known across the world under their original name, many brands…

Gucci Exhibit: When Luxury Becomes Art
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Gucci Exhibit: When Luxury Becomes Art

Over the years, luxury brands have become the symbols of refinement and elegance. With art being one of the oldest and immortal communication senses, it allows creators to express their feelings, thoughts, observations, all combined to provide an actual meaning to the audience. As art evolves over time, many luxury brands have taken advantage of…

The North Face success in China: Athleisure Fashion gaining in popularity

The North Face success in China: Athleisure Fashion gaining in popularity

The outdoor apparel and sportswear industry in China has experienced tremendous growth thanks to the e-commerce segment. In some areas of China, the CAGR for online sales is expected to be above 30% through 2020, with extra gains to be perceived in 2022 with the Winter Olympics that will take place in China. China’s sportswear…

How Coach became one of the most popular luxury brands in China

How Coach became one of the most popular luxury brands in China

Coach is a handbag and accessories luxury brand founded in 1941. The brand has a rich and authentic American heritage. Recently, this high-end brand based in New York has incorporated new footwear and ready-to-wear collections. Thanks to a well-planned & localized marketing strategy, Coach has become one of the most successful high-end brands in China….

Showing off wealth on chinese social media: Frown upon?

Showing off wealth on chinese social media: Frown upon?

While the Chinese economy could soon become the world’s biggest, it’s also one of the most unequal, a problem worsened by the Covid-19 pandemic. And the government is stepping up its efforts to ensure global wealth is evenly distributed among the nation’s 1.4 billion citizens. The Chinese elites, known in China as “fuerdai” (富二代) which…