Handbags

KEY DATA ON THE MARKET

  • China is the second large handbag market with 6.39 billion USD in revenue in 2022.
  • It is predicted that the Chinese handbag market value is going to increase in the following years with an average growth rate of 9%.
  • Online sales of handbags are taking 67.5% of the total sales in 2022.

CONSUMER INSIGHTS

  • Reproduced vintage handbag is a new and niche industry in China.
  • Chinese customers want something unique and show their personality to stand out from 1.4 billion people.
  • Chinese customers are used to checking information on Little Red Book before making a purchase.

MAIN STRATEGIC OPERATION

  • Little Red Book
  • Tmall
  • JD

 

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