Luggages & Suitcases

KEY DATA ON THE MARKET

• The Chinese luggage and bag market is valued at US$17.15 bn in 2022.
• A rebound is expected and the market should reach US$23.53bn by the year 2026 (Growth rate over 8%)
• Between 2018 and 2024, the online share of luggage sales should rise from 47% to 64%.

CONSUMER INSIGHTS

• In Chinese netizens’ minds, Rimowa is a reference for premium and high-quality luggage.
• Women from 1-tier and 2-tier cities interested in premium luggage are using Little Red Book for information.
• Chinese customers are tending to buy premium luggage on Tmall to avoid buying fake products.

MAIN STRATEGIC OPERATION

• Little Red Book
• Tmall
• JD