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Huang Wei, renowned under the name Weiya or Viya on Chinese social media is facing a backlash. The star influencer for luxury and fashion brands is accused of hiding her personal income and other financial cases between 2019 and 2020. As Beijing stated, Viya “evaded 643 million yuan of taxes through means such as concealing…
Xiaohongshu, the instagram of China bans 29 Brands Over ‘Fake Marketing’ Accusations According to local media reports Dove, Neutrogena and Nivea are among the international beauty and skincare brands that were caught up in the crackdown. Xiaohongshu, however, declined to name the brands it had “banned.” This ban seems to have resulted in the blocking…
The Chinese luxury market has been on a steady incline for the past few years, as a matter of fact, China is the number one market for luxury brands in terms of sales and revenue. With so many brands vying for China’s attention, it can be difficult to navigate through the marketing channels. KOLs are…
The introduction of WeChat has changed the way companies communicate in China. Nowadays, it is a necessity for brands to have a presence on this platform in order to promote their products and services. However, what many do not know is how to go about doing so effectively. In this blog post, we are giving…
The economic growth in China is a huge driver of the luxury goods market and demand for high-quality products increases correspondingly – there are more international brands entering this space than ever before! In 2021 alone, sales revenue of leather luxury goods reached US$8 541 billion. More young generations purchase fashion and the importance of…