Registering a Trademark in China: A Necessary Step for Fashion and Luxury Brands

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With the staggering growth in China’s fashion and luxury industry, the country has attracted some of the greatest companies from all over the world. They are looking to expand their activities by entering into a market that is on track for rapid expansion. Registering your brand before entering the Chinese market is a crucial step. …

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The Importance of Having a Chinese Brand Name

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The booming of the fashion and luxury industry in China is astonishing. Following China’s rapid growth over the years, the Middle Kingdom has attracted the biggest companies in the world, looking to expand their activities in the world’s most populous country. However, while brands are known across the world under their original name, many brands …

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Gucci Exhibit: When Luxury Becomes Art

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Over the years, luxury brands have become the symbols of refinement and elegance. With art being one of the oldest and immortal communication senses, it allows creators to express their feelings, thoughts, observations, all combined to provide an actual meaning to the audience. As art evolves over time, many luxury brands have taken advantage of …

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The North Face success in China: Athleisure Fashion gaining in popularity

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The outdoor apparel industry in China has experienced tremendous growth thanks to the e-commerce segment. In some areas of China, the CAGR for online sales is expected to be above 30% through 2020, with extra gains to be perceived in 2022 with the Winter Olympics that will take place in China. China’s sportswear sales more …

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