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Are Chinese Women Going to Fall in Love with Perfumes? [2022]

Are Chinese Women Going to Fall in Love with Perfumes? [2022]

While many Chinese are great amateurs of French film, particularly the ones about love, it is still up to debate whether their admiration extends to the fragrances involved in the seduction dance playing on the screen. For a long time, perfume was considered a way to hide the wrong body smell. With the success of…

Sell Womenswear in China: How to Make your Fashion Brand Stand out?

Sell Womenswear in China: How to Make your Fashion Brand Stand out?

In China, the womenswear market is growing rapidly and is becoming increasingly competitive. There are many fashion brands vying for Chinese consumers’ attention, so how can your brand make a statement and stand out from the rest? In this article, we’ll explore some tips to help you build a successful fashion brand in China. Read…

Guochao: How to Localize your Brand for China?

Guochao: How to Localize your Brand for China?

In the epidemic, trade frictions, and other multiple factors overlapping, China’s national trend of local brands under the power of domestic demand, gradually has a lot of demand, and domestic brands are also rising. The Guochao or “national pride” is driven by Chinese brands proud of being “designed in China” and not only “made in…