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Today, China is among the top worldwide markets for fashion apparel sales. Especially on e-commerce, the Chinese market is reaching more than the Europe and US combined in terms of apparel sales online. The potential is great if you know how to sell to your Chinese audience. How can they reach out to you? How…
![Are Chinese Women Going to Fall in Love with Perfumes? [2022]](https://fashionchinaagency.com/wp-content/uploads/2016/12/Fragrance-perfume-market-analysis-chinese-china-gma-agency-768x421.jpg)
While many Chinese are great amateurs of French film, particularly the ones about love, it is still up to debate whether their admiration extends to the fragrances involved in the seduction dance playing on the screen. For a long time, perfume was considered a way to hide the wrong body smell. With the success of…
In China, the womenswear market is growing rapidly and is becoming increasingly competitive. There are many fashion brands vying for Chinese consumers’ attention, so how can your brand make a statement and stand out from the rest? In this article, we’ll explore some tips to help you build a successful fashion brand in China. Read…
With the Chinese market being always more saturated and evolving (trends and regulation), it can be a struggle for many brands to cross into the Chinese market. As a brand owner, do you also want your brand to enter the Chinese market? Have you encountered any difficulties during the entry or after entry during the…
In the epidemic, trade frictions, and other multiple factors overlapping, China’s national trend of local brands under the power of domestic demand, gradually has a lot of demand, and domestic brands are also rising. The Guochao or “national pride” is driven by Chinese brands proud of being “designed in China” and not only “made in…