August 5, 2026Roughly 80% of Gen Z resale buyers say secondhand was how they first discovered a brand. Cindy Zhang on why…
August 5, 2026China's digital ecosystem for luxury fashion has consolidated around five platforms, each playing a distinct role in the consumer journey…
August 5, 2026Editor's note: This article has been updated with 2026 market data and platform insights to keep it relevant for fashion…
August 5, 2026Fashion rental platforms in China had a mixed trajectory since this article was published. The core challenge: Chinese consumers strongly…
August 4, 2026Three campaigns. Three apologies. One pattern nobody in Paris or Milan seems to study before launch. I spent nine years…
August 4, 2026When Tim Cahill launched his sport-luxe brand Cahill+ on JD.com in 2016, he was ahead of a curve that has…
August 3, 2026More than 450 celebrity endorsement announcements went out in China in the six weeks before 618 this year. Read that…
August 3, 2026Travel has always been a fashion statement for Chinese consumers. The moment someone posts a photo from Bali on their…