MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Viya: The Queen of KOL Live Streaming is Fined $210M for Tax Evasion

Viya: The Queen of KOL Live Streaming is Fined $210M for Tax Evasion

Huang Wei, renowned under the name Weiya or Viya on Chinese social media is facing a backlash. The star influencer for luxury and fashion brands is accused of hiding her personal income and other financial cases between 2019 and 2020. As Beijing stated, Viya “evaded 643 million yuan of taxes through means such as concealing…

Little Red Book bans 29 brands for Fake Marketing
|

Little Red Book bans 29 brands for Fake Marketing

Xiaohongshu, the instagram of China bans 29 Brands Over ‘Fake Marketing’ Accusations According to local media reports Dove, Neutrogena and Nivea are among the international beauty and skincare brands that were caught up in the crackdown. Xiaohongshu, however, declined to name the brands it had “banned.” This ban seems to have resulted in the blocking…

The Pros and Cons of KOL Marketing in the Chinese Luxury Market

The Pros and Cons of KOL Marketing in the Chinese Luxury Market

The Chinese luxury market has been on a steady incline for the past few years, as a matter of fact, China is the number one market for luxury brands in terms of sales and revenue. With so many brands vying for China’s attention, it can be difficult to navigate through the marketing channels. KOLs are…

Leather Goods Market in China: Digital War

Leather Goods Market in China: Digital War

The economic growth in China is a huge driver of the luxury goods market and demand for high-quality products increases correspondingly – there are more international brands entering this space than ever before! In 2021 alone, sales revenue of leather luxury goods reached US$8 541 billion. More young generations purchase fashion and the importance of…