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Baidu SEO (Search Engine Optimization) Tips for your brand in China

Baidu SEO (Search Engine Optimization) Tips for your brand in China

In China, there are hundreds of fashion brands vying for the attention of consumers. However, many of these brands do not have a strong online presence and thus cannot be found through popular search engines like Baidu. Without effective Baidu search engine optimization (SEO), these brands will likely continue to lose out to their competitors….

Chinese Gen Z Tastes in Jewellery are Evolving, Noble metals see a Rise in Popularity

Chinese Gen Z Tastes in Jewellery are Evolving, Noble metals see a Rise in Popularity

Although often overshadowed by the older generations, Chinese Gen Z consumers are quickly making their mark on the global jewellery market. And their taste in jewellery is evolving rapidly, influenced by a combination of factors including social media, globalisation and personal style. Here’s a closer look at how Chinese Gen Z consumers are changing the…

Is Selling on Pinduoduo a Good Idea for a Luxury Brand in China?

Is Selling on Pinduoduo a Good Idea for a Luxury Brand in China?

You may think of Alibaba and JD.com as the only Chinese eCommerce platforms to set up shop with. However, there‚Äôs one other platform that you need to set your sights on if you want to reach as many people as possible. This is Pinduoduo.  You will often see Pinduoduo vs Alibaba comparisons largely because of…