The specifities of international marketing : illustrated by the Chinese market
March 28, 2017The Chinese market, characteristics, and potential. With exponential growth, China is attracting more and more entrepreneurs. But the specifics of…Go Digital, the new challenge of Shopping mall in China
March 22, 2017Since the ubiquity of smartphone in customers’ life, it has become a real tool for shopping nowadays. Especially for shopping,…Montblanc ‘s WeChat campaign : a digital lesson
March 13, 2017Montblanc is well known for its luxury pens. Recently, the brand promoted its new writing utensil via an interactive WeChat…The Guide to Boost Your Luxury Brand in China
March 6, 2017In 2015 China accounted for over 20% of the luxury market with 180 billion RMB spent ($27 billion). It is…Social Medias are a must-have for fashion brands in China
February 19, 2017Fashion Brands in China as for Cosmetics require a great reputation, and this even way before starting to sell an amount…The case of Revolve in the China’s Fashion E-Commerce Market
February 6, 2017How to appel customers in the China’s Fashion E-Commerce Market? Who is Revolve? Revolve is fashion e-commerce platform based in…The Apparel industry focused on sportswear in China
February 2, 2017Fashion - What’s the Chinese trend? The athleisure fashion trend Unexpectedly, even if luxury brands are numerous in China, nowadays…Top 7 Ways to be Successful for a Travel Agency in China
January 23, 2017The travel business has been overtaking global GDP for quite a while now, with no sign of ending. The of…