A Guide to Understanding Chinese Women Consumers
November 22, 2023“You keep your age at the moment you have started to use anti-aging cream,” a Chinese customer said. She didn’t…Luxury’s New Battleground in China: Douyin
November 20, 20232023-2024, Douyin is the key platform for Luxury brands in China. Douyin is the Chinese version of Tiktok In 2023,…The Athleisure Market in China is Growing with People Turning to The Active Lifestyle
November 17, 2023The Chinese sports culture is evolving at a whirlwind pace. From the first manufacturing supplier to an emerging country for…Top China Luxury Trends for 2024
November 14, 2023China was (once again) the key market for international luxury brands in 2023. From unique festival campaigns to phygital pop-up…Canada Goose’s Shanghai CIIE Showcase: Strategy to Lure Chinese Distributors & Retailers
November 11, 2023Canada Goose Marks Its Presence at the 5th China International Import Expo in Shanghai Toronto-based winter clothing manufacturer Canada Goose…How to Avoid Brands’ Boycotts in China?
November 6, 2023In 2021, Chinese Foreign Ministry spokeswoman Hua Chunying said at a press conference in Beijing that "The Chinese people do…How Hip-Hop Culture is Used in Marketing in China?
November 2, 2023Hip hop has rapidly evolved from its roots in 1970s New York to a global cultural powerhouse, resonating with audiences…Kidswear Market In China: Balabala Case Study
October 31, 2023Navigating the whirlwind that is China's fast-moving kidswear market can feel a bit like trying to catch a butterfly with chopsticks -…