Understand the Chinese fashion Key Opinion Leader
July 30, 2015Chinese key opinion leaders are very powerful in China as they can influence buying decisions of their followers by simply…10 Tips for a winning WeChat strategy for Fashion Brands
July 17, 2015WeChat is the leading Social App in China. Out of 600 million internet users, 500 are active WeChat users. Since…Online Shopping is causing a Ghost Malls phenomenon in China
July 10, 2015You should know by now that Chinese consumers are highly into shopping. They are the most spending tourists while abroad…China Menswear’ Fashion is taken under the spotlight
July 2, 2015Evolving in the shadow of the Womenswear market, China’s Menswear market is becoming more and more important for a growing…Is Digital Marketing the future of Fashion shopping in China ?
June 26, 2015Fashion is stepping up its game, Chinese and international clothing are actively developing virtual dressing rooms. Fashion is finally catching…Which Channels Chinese consumers use to buy Fashion products.
June 18, 2015Burberry china channels e-commerce china Fashion brands strategy fashion China Fashion trends KOL Mogujie online shopping china shopping mall china…How TV presenters can influence Chinese fashion shoppers in social medias?
June 12, 2015Social media and digital are very important and popular in China. In fashion, they play an important role as they…The growing appetite of Chinese consumers for fast fashion brands.
June 8, 2015The Chinese fashion market is one of the most promising market in the world. The demand for clothing is high…