The fashion icone is cherished by every Chinese young woman Hello Kitty is a global phenomenon that has been created by the Japanese stylist Yuko Shimiru in 1974. For a long time it was under the direction of the Japanese firm Sanrio before being bought by the American firm SEGA. If this pink little cat …
Dior put all into their new exhibition The new trend for luxury brand in China is to catch customers attention by organizing events and launching special exhibitions. The fabulous French label Dior is no exception. There are already having their second major exhibit of the year and it is just the beginning ! The brand knows exactly …
Natalie Portman, required in China for the latest Dior exhibition Read More »
No more partnership for luxury brand All the luxury brands started to open direct operated stores, buy franchises and stakes in retail partner hoping to give more control over store design and how their goods are marketed in Asia, Russia and the Middle East. For example, Gucci, Hermes and Prada in Russia, Burberry in China …
Hugo Boss finally decide to be in command of their brand in China Read More »
Opening of Burberry Tmall Store Burberry’s conquest of China has already started. In April 2011, Burberry did a lot of buzz in China and opened the first high tech store of the brand in Beijing. Tmall.com is currently China’s biggest business to consumer marketplace and one of the three e-commerce sites owned by Chinese online …
