MARKETING TO CHINA AGENCY

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Why Fashion brands must change their strategy in China in 2015
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Why Fashion brands must change their strategy in China in 2015

Since 2014, Chinese consumers have been getting talked about in the world of luxury. Luxury brands have opened shop in Hong Kong, Shanghai or Beijing. In Paris or New York, they also employ staff with fluent Mandarin. However, the competition is increasingly strong. To except have a stronger presence in this market and be sustainable,…

76% of the Chinese luxury consumers prefer to buy abroad
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76% of the Chinese luxury consumers prefer to buy abroad

There are more and more Chinese people that can afford luxury goods. This is due to the fast growing upper middle-class. But these Chinese consumers of luxury goods don’t buy in China: in fact, 76% of the Chinese luxury consumers prefer to go abroad. Luxury goods are bought during travels… It took time but is…

Online or physical shops for your Fashion brand in China?
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Online or physical shops for your Fashion brand in China?

Chinese consumer purchasing habits have evolved. China has become an ultra-connected country with more than 600 million Internet users and now carried by the e-commerce in all areas. Chinese consumers make more online purchases and physical stores are neglected. However, is it preferable and advantageous for companies and brands to have their online or offline…

Chinese models are the new superstars of the Fashion industry!

Chinese models are the new superstars of the Fashion industry!

The Chinese mannequins are increasingly popular, becoming for certain international fashion favorites like Xi mengyao, Liu Wen or Qin Shupei. This year 2015, China is still highlighted in the privileged scene of the privileged thanks to the performance of the young mannequin Xiu Qiu.   Xiu Qiu for Laurent Xu Xiu Qiu, young 9 years…