June 2, 2025By Philip Chen, co-founder of GMA — I have been watching the Chinese luxury watch market for 12 years. It…
April 28, 20257 Key Trends: Why Chinese Consumers Prefer International Brands ????️ What Chinese Consumers Say About International Brands ????️ Top International…
April 24, 2025Short videos are an industry in China. They are an industry that has grown rapidly thanks to the popularity of…
April 20, 2025China is not only the world's leading producer of eyeglasses but also the world's largest consumer of glasses. From children…
April 19, 2025Marketing a fitness brand in China in 2025—especially on platforms like Rednotes (Xiaohongshu) and Douyin (Chinese TikTok)—requires a smart mix…
April 16, 2025The Chinese fashion market is moving fast, with trends emerging daily. In a country of 1.4 billion people, which can…
April 15, 2025As a fashion brand in China, you're probably already aware of the power of Douyin (Chinese version of Tik Tok).…
April 11, 2025Zhihu is a popular Chinese Q&A platform that is used more and more by brands for marketing. It may not…