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Over the years, luxury brands have become the symbols of refinement and elegance. With art being one of the oldest and immortal communication senses, it allows creators to express their feelings, thoughts, observations, all combined to provide an actual meaning to the audience. As art evolves over time, many luxury brands have taken advantage of…
China will become the first world fashion market in 2021, surpassing the US, despite a lower growth in the sector, which will fall from 4.5 to 3.5%. the “The State of Fashion” report by McKinsey and The Business of Fashion, which indicate the causes, the risks due to trade policies, such as the US-China trade…
In recent years, more and more brands in China have turned to co-branding, achieving great success. This strategy is in fact highly appreciated by Chinese consumers who have the opportunity to purchase limited-edition products resulting from unexpected collaborations. Usually in China, the co-branding strategy starts with a collaboration between companies or brands belonging to completely…
After years of primacy for the role of “counterfeiting capital”, China has finally evolved into a positive new state, becoming the second-largest apparel market in the world and rapidly reaching the title of “New capital of fashion”. Shanghai is the New fashion capital of the world In 2020, Shanghai hosted two major fashion events. The…
The Chinese New Year is the best occasion for fashion brands to create ad hoc campaigns in order to attract Chinese attentive consumers. Chinese New Year is one of the most significant traditional holidays and gifting occasions in China. That is why international luxury brands have always been trying to use Chinese cultural elements and…