China will become the first world fashion market in 2021, surpassing the US, despite a lower growth in the sector, which will fall from 4.5 to 3.5%. the “The State of Fashion” report by McKinsey and The Business of Fashion, which indicate the causes, the risks due to trade policies, such as the US-China trade …
How to Find a Niche Market for Your Fashion Brand in China? Read More »
Get to know the Chinese lingerie market, between cultural aspects and digital practices. All you need to know about this niche market to establish your underwear brand in China, from branding to e-reputation.
In recent years, more and more brands in China have turned to co-branding, achieving great success. This strategy is in fact highly appreciated by Chinese consumers who have the opportunity to purchase limited-edition products resulting from unexpected collaborations. Usually in China, the co-branding strategy starts with a collaboration between companies or brands belonging to completely …
Brand collaborations in China: Adidas – Heytea case study Read More »
After years of primacy for the role of “counterfeiting capital”, China has finally evolved into a positive new state, becoming the second-largest apparel market in the world and rapidly reaching the title of “New capital of fashion”. Shanghai is the New fashion capital of the world In 2020, Shanghai hosted two major fashion events. The …
Has China become the New fashion capital of the world? Read More »
The Chinese New Year is the best occasion for fashion brands to create ad hoc campaigns in order to attract Chinese attentive consumers. Chinese New Year is one of the most significant traditional holidays and gifting occasions in China. That is why international luxury brands have always been trying to use Chinese cultural elements and …
Chinese New Year 2021: Some examples of Fashion Brand Design Read More »
