MARKETING TO CHINA AGENCY

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How to Market your Sneakers Brand in China?

How to Market your Sneakers Brand in China?

Sneakers are playing an important role in the fashion footwear sector, fitting a wide audience from teenagers, from Gen Z to the Silver generation. With a 1.4 billion population, the Chinese market is a huge opportunity for a growing sneaker brand. In China, sneakers are far ahead of any type of shoe such as heels…

Sustainable Brands Lost Their Way in China

Sustainable Brands Lost Their Way in China

Sustainability is driving the western fashion trend in recent years, from eco-friendly materials to work ethics. It has been a core value that European customers take into consideration while making purchases. However, when those sustainable fashion brands enter the Chinese market, they usually got lost due to the huge gap in the consumption mindset between…

Austrian Brands: What are the USP According to Chinese Customers?

Austrian Brands: What are the USP According to Chinese Customers?

In the impression of Chinese people, each European country has its own style and culture. If you get to know the image of each country from a Chinese perspective, it can give you tons of marketing ideas to promote at the same time your brand and the unique know-how of your home country. The impression…

How Brands Can Build their e-Reputation in China?

How Brands Can Build their e-Reputation in China?

With the Chinese market being always more saturated and evolving (trends and regulation), it can be a struggle for many brands to cross into the Chinese market. As a brand owner, do you also want your brand to enter the Chinese market? Have you encountered any difficulties during the entry or after entry during the…

Gucci Exhibit: When Luxury Becomes Art
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Gucci Exhibit: When Luxury Becomes Art

Over the years, luxury brands have become symbols of refinement and elegance. With art being one of the oldest and immortal communication senses, it allows creators to express their feelings, thoughts, and observations, all combined to provide an actual meaning to the audience. As art evolves over time, many luxury brands have taken advantage of…