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Chinese New Year 2021: Some examples of Fashion Brand Design
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Chinese New Year 2021: Some examples of Fashion Brand Design

The Chinese New Year is the best occasion for fashion brands to create ad hoc campaigns in order to attract Chinese attentive consumers. Chinese New Year is one of the most significant traditional holidays and gifting occasions in China. That is why international luxury brands have always been trying to use Chinese cultural elements and…

How Can Luxury Events Help you Improve your Brand Awareness in China?
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How Can Luxury Events Help you Improve your Brand Awareness in China?

Use famous events to make your brand shine in China The 2014 Cannes film festival saw the appearance of two of the most famous Chinese stars, Zhang Ziyi and Li Gong. Wearing luxury and fashion creations, they stole the spotlight and steered scores of comments and discussions on social media such as Weibo or WeChat….

The Chinese Fashion Industry is Slowly Changing Faces
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The Chinese Fashion Industry is Slowly Changing Faces

The sustainable fashion industry starts to make a name for itself in China China, being the largest textile producer of the world, has a lot to deal with whether it is the production and the consumption of the global fashion industry or its own massive and growing consumer base. The country experienced a rapid industrial…

Targeting Rich Chinese Tourists: The Challenge for Luxury Brands
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Targeting Rich Chinese Tourists: The Challenge for Luxury Brands

The impact of Culture toward Asian rich tourists habits With the massive success of “Crazy Rich Asian” movie and the online premiere of “Ultra Rich Asian Girls”, a Housewives-syle reality show broadcasting the lives of four wealthy Chinese-Canadian women. While the reality TV did not reach any records, the show differs in its characters showing…

Chinese Fashion is Becoming More and More Popular All-Around The World
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Chinese Fashion is Becoming More and More Popular All-Around The World

Chinese fashion is becoming more and more popular in China first Nowadays, Chinese shoppers are more willing to purchase clothes made by Chinese designer due to their design talent, both from emerging independent designers and from domestic Chinese fashion brands. The interest in Chinese designers is growing, especially in China, since Chinese shoppers realized that…