Cai Haoyu 蔡浩宇 is a name synonymous with innovation and success in the Chinese gaming industry. As the co-founder and CEO of miHoYo, the company behind the global phenomenon Genshin Impact, Cai has redefined the boundaries of gaming, blending cutting-edge technology, captivating storytelling, and artistic excellence. His journey from a passionate gamer to a leading figure in the tech world is a testament to creativity, perseverance, and visionary leadership.

Early Life and Education
Cai Haoyu was born in 1987 in China. From a young age, he exhibited a deep fascination with video games and technology. He pursued his higher education at Shanghai Jiao Tong University, one of China’s most prestigious institutions, where he studied computer science. It was during his university years that Cai met his future business partners, Liu Wei and Luo Yuhao, with whom he would later found miHoYo.
The Birth of miHoYo

In 2012, Cai Haoyu, along with Liu Wei and Luo Yuhao, co-founded miHoYo in Shanghai. The company’s name reflects its mission: “Tech Otakus Save the World.” From the outset, Cai and his team aimed to create games that combined their love for anime, manga, and gaming culture with advanced technology. Their early projects, such as FlyMe2theMoon and Honkai Impact 3rd, showcased their commitment to high-quality visuals, immersive storytelling, and innovative gameplay.
The Breakthrough: Genshin Impact
Cai Haoyu’s vision reached its zenith with the release of Genshin Impact in September 2020. This open-world action RPG took the gaming world by storm, offering a breathtakingly beautiful world, a rich narrative, and a free-to-play model supported by in-game purchases. The game’s success was unprecedented:
- Revenue: Genshin Impact generated over $4 billion in revenue within its first two years.
- Global Reach: The game attracted over 60 million active players worldwide, with a strong presence in China, Japan, the US, and Europe.
- Awards: It won numerous accolades, including Apple’s Best iPhone Game of 2020 and Google Play’s Best Game of 2020.
Cai’s leadership was instrumental in the game’s development. He emphasized the importance of creating a game that felt like a “living, breathing world,” combining elements of exploration, combat, and character development. His commitment to quality and innovation set a new standard for the gaming industry.
Philosophy and Leadership

Cai Haoyu’s success team stems from his unique philosophy of blending technology with art. He believes that games are not just entertainment but also a form of artistic expression. Under his leadership, miHoYo has prioritized:
- Innovation: Leveraging cutting-edge technology, such as AI and real-time rendering, to create immersive experiences.
- Storytelling: Crafting compelling narratives that resonate with players on an emotional level.
- Community Engagement: Building a strong connection with players through regular updates, events, and transparent communication.
Cai’s hands-on approach and attention to detail have earned him the respect of his team and the gaming community. He is known for his humility and dedication, often working alongside developers to ensure the highest quality in miHoYo’s projects.
Expanding the miHoYo Universe
Under Cai’s leadership, miHoYo has expanded beyond gaming. The company is exploring new frontiers, including:
- Anime and Media: miHoYo has produced anime adaptations and multimedia content tied to its games, further enriching its storytelling.
- Virtual Reality (VR): The company is investing in VR technology to create even more immersive gaming experiences.
- Global Presence: miHoYo has established offices in Singapore, Montreal, and Los Angeles, reflecting its ambition to become a global leader in entertainment.
Personal Life and Legacy
Cai Haoyu is known for maintaining a low profile, preferring to let his work speak for itself. He is an avid gamer and anime enthusiast, often drawing inspiration from his hobbies for miHoYo’s projects. His journey from a university student with a dream to the CEO of a multi-billion-dollar company serves as an inspiration to aspiring entrepreneurs and creators worldwide.
Conclusion
Cai Haoyu is more than just a gaming executive; he is a visionary who has transformed the gaming landscape. Through miHoYo and Genshin Impact, he has proven that games can be both commercially successful and artistically profound. As he continues to push the boundaries of technology and storytelling, Cai Haoyu’s legacy as a pioneer in the gaming industry is firmly cemented. His story is a reminder that with passion, creativity, and determination, anything is possible.