Case Study: AVÈNE

The Brand & Campaign Context

Avène has over 270 years of expertise in caring for sensitive skin and is trusted by millions worldwide. At the heart of the brand is Avène Thermal Spring Water, a natural soothing source clinically shown by over 150 studies to soothe, soften, and calm the skin. At the heart of the Eau Thermale Avène brand: Water. A resource under high protection, with preserved purity and properties. For the care of sensitive skin, Avène Dermatological Laboratories borrow pure thermal water from nature. It is formed in the heart of the Haut-Languedoc Regional Natural Park, in a monitored and perfectly preserved environment. The Avène brand was born out of a small village of the same name, located in the south of France, within the Haut Languedoc regional natural park. Its story begins with the recovery of a horse suffering from a stubborn itching, which is relieved by a few baths in the heart of the Sainte-Odile spring. Avène is a brand that you may know because it is a recognized brand in the pharmaceutical world and more particularly, in the dermo-cosmetics field. Avène belongs to the Pierre Fabre group and if it is a brand so recognized and appreciated for the quality of its products, it is because they are enriched with thermal water.