Case Study: D’AUCHEL

The Brand & Campaign Context

D’Auchel is the epitome of true luxury: a Maison and atelier located in the heart of Central that brings centuries-old French craftsmanship to Hong Kong with exquisite leather goods. Created by authentic French artisans with traditional know-how and made with the finest imported European leathers, each handbag is meticulously hand-stitched, flawlessly detailed, and a masterpiece of art. The lavish smell and feel of new leather, the intimate view into the careful assembly of your bag by our master craftsmen, and the soothing wood tones of our atelier all combine to create a one-of-a-kind sensory experience for the discerning woman of taste: a handbag that is personal, truly authentic, and quintessential luxury. The founder grew up in a castle in the valley of the Loire, surrounded by objects of value and quality that inspired his knowledge of luxury products and its taste in the field. D’Auchel contacted GMA to raise awareness around their brand on Chinese social media.