Case Study: DIDOFÀ

The Brand & Campaign Context

Didofà combines yesterday’s handcraft knowledge and today’s Italian design and styles. This was the winning combination able to create unique and original watches. For the brand, “Time never stops” but “Past stories will always be present in our lives since they contributed to building what we are now and what we are to become”. Didofà is an energetic & enthusiastic Italian team of designers constantly creating new patterns and themes which are always contemporary and appealing. Clear definition, quality materials, and attention to detail are part of the distinctive identity of all Didofà collections. GMA helped the brand to develop its e-Commerce strategy in China by creating a TMall account and building its brand DNA and awareness in China.