Case Study: FASHICON

FASHICON - Be An Icon.

Our Missions for FASHICON

Social Media Campaigns Wechat Account Creation Weibo Account Creation E-Reputation Offline Promotion

The Brand & Campaign Context

FashIcon is an online fashion App that connects fashion lovers with stylists for personal outfit tips and advice. It is very interesting for a community of people with a common interest in fashion to share ideas, inspirations, and give advice to each other. They contacted GMA for helping them to increase visibility and get more engagement in China. Where is the most amazing place in FashIcon? It only takes a few seconds to find the most fashionable styles and the best ideas here. You can get feedback from others on your style within minutes. Hurry up and share your style and become an idol! Explore your own style and celebrate it. Inspiration bursts at your fingertips. Not sure whether to wear this dress or not? Buy it or not? Just click to get feedback from people you follow within 5 minutes. Are you ready to give it a try? Join FashIcon now! Are you dominant or follower? Prove it! Be proactive; help others improve their look by giving them unique suggestions. Upgrade the level of your stylist and earn credits and discounts for special events. The brand contacted us to boost their visibility in China. Everyone praises you for a great outfit? ! Then come to FASHICON to share your look. Upgrade your fashionista level, gain recognition and win rewards. BECOME A BIG WINNER! Complete 3 different goals every week to participate in the lucky draw. Exquisite prizes are only waiting for you in FASHICON weekly challenge!


  • Q&A post ranking 1st page
  • +80% exposure
  • Good reputation