Case Study: Fashion Circle

The Brand & Campaign Context

Fashion circle is an e-commerce platform for fashion designers from Hong Kong. Their goal is to directly connect emerging fashion designers with the international market and provide a platform for direct communication between customers and designers. At the same time, their AI services provide designers with future fashion trends and retail purchase suggestions based on real order data. The platform also provides customers with global logistics services. In order to build a two-way communication channel with Chinese consumers, they contacted GMA to help them manage the WeChat official account and post content.