FIGARO CHIC
Case Study
Our Missions for FIGARO CHIC
Traffic Aquisition Retargetting Brand Awareness E-ReputationFIGARO CHIC - The Parisian Chic for Chinese Visitors.
The Brand & Campaign Context
The Figaro Chic platform is a very special edition of Figaro in Mandarin, for Chinese visitors present each year in the French capital. Benefiting from all the Luxury and Culture expertise of Figaro, Figaro Chic gives the keys to Parisian life to Premium Chinese: fashion, beauty, shopping, gastronomy, culture, design, recommendations for hotels and restaurants. The magazine has a WeChat account and a Weibo account and reached 243,410 copies of the magazine in both France and China. Gentlemen Marketing Agency helped the Chinese edition of the magazine for its traffic acquisition and retargetting through WeChat and Weibo accounts management, increasing its brand awareness and e-reputation in China.
Results
- +300% traffic on the Chinese website www.figarochic.cn
- Increase of brand awareness in China
- Increase of e-reputation in China
- 243,410 copies of the magazine published in both France and China
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- E-Reputation
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