Case Study: GILBERT & GAILLARD

The Brand & Campaign Context

The Gilbert & Gaillard wine guide is an essential reference for professionals and wine lovers around the world. Their vocation is to promote and prescribe quality wines, representative of terroir, and the know-how of passionate men and women. Founded in 1989 by Philippe Gaillard and François Gilbert, they became the most renowned multimedia group dedicated to wine in 22 countries. In China, Gilbert & Gaillard benefits from notoriety thanks to the International Challenge Gilbert & Gaillard, an international wine competition organized by Wine Tasting and Trading Ltd (Hong Kong) which awards medals to wines from around the world. The Gentlemen Marketing Agency worked closely with Gilbert & Gaillard on their WeChat account. We have created Gilbert & Gaillard's WeChat account and managed the campaign with premium content creation. The objective of the main campaign was to increase the guide's visibility and awareness among Chinese wine lovers.