Case Study: GIORGIO ARMANI BEAUTY

The Brand & Campaign Context

Giorgio Armani Beauty is an Italian Luxury Cosmetics Brand. Originally Giorgio Armani Beauty is a license for cosmetic products created by Giorgio Armani, stylist, and property of the L'Oréal group since 1988. The Giorgio Armani line of perfumes was created in 1982. Distributed by the company Helena Rubinstein, the activity was taken over by the L'Oréal group in 1988. Well-known today for its high-end cosmetics lines, Giorgio Armani Beauty is designed with elegance and sophistication in mind. Makeup and skincare are created from the finest materials. Since the Brand is already existing in the Chinese market, during the preliminary talks it was outlined that our approach will be focused on E-reputation, as luxury products need to have a great e-reputation to be successful in China.