Case Study: HÔTEL DE CASTEGLIONE

The Brand & Campaign Context

The Hôtel de Castiglione Paris, a 4-star hotel in the heart of Faubourg Saint-Honoré, is surrounded by the most prestigious boutiques in Paris. The Hotel is located in the luxury and fashion district (Cartier, Gucci, Hermès, Dior, Chanel, Yves Saint-Laurent, Jitrois ...), near the Champs Elysées, the Madeleine, the Opéra Garnier and of the Louvre; you couldn't ask for a better location for business or leisure! At the Hotel de Castiglione you can enjoy your stay in the heart of Faubourg Saint-Honoré. Our location in downtown Paris offers easy and convenient access to Paris monuments, entertainment and cultural activities. Moreover, in this particular part of the 8th arrondissement (district), the most famous shops and designers are within a short walking distance. GMA took care of the hotel's reputation in China and its Wechat account, notably through content creation and an H5 brochure on Wechat.