Case Study: Jacques Lemans

Austrian Luxury Watch brand

Our Missions for Jacques Lemans

Tmall Store Management RED Store JD Store Management WeChat Weibo Little Red Book Chinese Website SEO Campaign PR Campaign KOL Campaign Photo and Video Shoot

The Brand & Campaign Context

Jacques Lemans is a fashionable watch brand rising in Europe in the 20th century. The company is headquartered in Kernton, southern Austria, and was founded by Austrian Brudern Alfred and Norbert Riedl in 1977. The watches produced by Jacques Lemans have been sold to more than 110 countries around the world and on about 200 international routes. It is widely praised for its outstanding quality and fashionable design. It is a rising star in the watch industry. In order not to repeat the previous experience of failure in China, Jacques Lemans cooperated with GMA, which came up with an ambitious & comprehensive business plan for the luxury watch brand: brand awareness, Social media marketing, eCommerce, photoshoot and so on

Results

  • +6K Followers on Weibo in 1 month
  • +7K Followers on Little Red Book in 1 month
  • +17M Monthly Exposure in 1 month