Case Study: JAUBALET

The Brand & Campaign Context

The major events of the past decade have greatly changed the world view and the consumption habits in our society. A direct consequence of the 2008 crisis or a simple course in history, the trends are marked by personalization and tailor-made. The jewelry sector has not escaped this upheaval. Some will say back to basics, others visionary reading of our needs. Maison Jaubalet opted for the second option. Since then, luxury jewelry Jaubalet Paris has specialized in tailor-made jewelry to respond to this deep desire of people to express themselves and to live through exceptional jewelry that resembles them. This is how the French specialist in custom jewelry will undertake the conquest of the outside world. In particular China and Russian-speaking countries. Located at 10 Place Vendôme in Paris, Jaubalet is committed to promoting international and national luxury jewelry made to measure and made in France. The brand needed GMA to expand its brand awareness in China through SEO ranking.