Case Study: JEAN ROUSSEAU PARIS

The Brand & Campaign Context

Located in the heart of Paris near Place Vendôme and Faubourg Saint-Honoré, the Jean Rousseau workshop specializes in the custom manufacture of fashion accessories as well as high-end leather watch straps. All their items are handcrafted by their experienced craftsmen in the purest tradition of French craftsmanship. The Maison marries the excellence of its expertise with the sensuality of the rarest skins to produce unique creations. As gentle as a caress, Maison Jean Rousseau skilfully applies artful techniques to our exquisite leathers, skin to skin, creating pieces of unrivaled beauty. The sumptuousness of velvety finishes and warmth of materials, fashioned by our exceptionally-skilled artisans, resulting in the creation of very personal objects. This remarkable dedication to the creation of unique objects is at the very heart of Maison Jean Rousseau. We strive to bring out the character of these rare skins in order to give the future owner an unforgettable, joyous experience; our paramount desire when fashioning our exceptional works. Our agency took care of the brand's Weibo account, of its press relations through press release and a WeChat H5 brochure.