Case Study: JK FINDINGS

The Brand & Campaign Context

JK Findings is a manufacturer and wholesaler of jewelry findings with headquarters in Rochester, NY, and a sales office in Hong Kong. John Kaupp, the founder, and the original owner started the business in 1975 as a wholesaler but decided to insource the manufacturing process to better control supply chain quality and produce more innovative product offerings. Over its long history, Mr. Kaupp built JK Findings into an industry-leading designer and manufacturer of high-quality jewelry findings, renowned for its excellent customer service. In addition, he developed a strong management team, including a 20-year veteran, Joni Lucas, who now serves as Chief Executive Officer. In 2020 JK Findings was acquired by Latitude 27 Capital, LLC, a private investment firm that supports small and middle-market companies. Under the new ownership, the Company will maintain its commitment to outstanding quality, delivery, and customer support while enhancing its new product development, geographic presence, and technological achievement. They contacted our team to raise awareness around their brand.