Case Study: KIEHL’S

The Brand & Campaign Context

The original Kiehl’s apothecary first serves patrons at the corner of 13th Street and Third Avenue in New York City. Kiehl’s is an American luxury cosmetics brand retailer that specializes in premium skin, hair, and body care products. Kiehl's was purchased by the L'Oréal Group in 2000 and currently has more than 250 retail stores worldwide, and over 1,000 points of sale supplemented by sales in high-end department stores, select airport locations, as well as independent stockists. In contrast to its market competitors, Kiehl's is distinguished for its unorthodox marketing approach, exceptionally large male clientele base, and its products' simple and straightforward packaging. Kiehl’s utilizes the finest ingredients in unique formulations to assure high-quality skin, hair, and body care products. By nature-inspired, Kiehl's scientifically proven formulas are powerful yet safe and help improve overall skin quality for visibly healthier-looking skin. They propose experiences through a personalized consultation to discover the products that are right for you. The brand wanted to get visibility on Chinese Search Engines so our agency helped by increasing the SEO ranking on Baidu.