Case Study: Larizia
E-commerce Luxury Fashion Brands Collection Store
Our Missions for LariziaLittle Red Book KOC Campaign 11.11 Campaign
The Brand & Campaign Context
Lariza is a store that combines different luxury brands of fashion, accessories, jewelry, handbags, shoes, and cosmetics based on the unique fashion concept and taste of target customers. They quickly gained the majority of consumers' affection, opening three offline stores in popular business areas in London. They contacted GMA ahead of Singles' Day, hoping that GMA could help them build publicity ahead of singles' Day and attract more customers.