LES GEORGETTES

Case Study

logo LES GEORGETTES

Our Missions for LES GEORGETTES

Social Media Campaigns KOLs Marketing E-Reputation Weibo Account WeChat Account Fashion Targeted Ads

LES GEORGETTES by Altesse - Free, Creative, Bold, & Elegant.

The Brand & Campaign Context

Les Georgettes is a brand created by Maison Altesse (the Altesse "House") belongs to the Renaissance Luxury Group. Les Georgettes is a beautiful French concept featuring fine metalwork jewellery inset with vibrant reversible and interchangeable leather bands. Les Georgettes is a free, creative, bold, elegant and special brand. Customers can reveal their personality to the world, believe in their own choices and show their true colours! It's possible to create its own collection of personalized Georgettes to suit the mood with a nice coupling of leather and fine metal. The Les Georgettes brand, named in honour of Georges Legros, founder of Maison Altesse, offers innovative collections of jewellery and accessories in silver, gold or rose gold finish, with endless possibilities for personalisation and collection. The missions of GMA for the brand was targeted ads for fashion girls, KOL marketing & promotion through social media campaign and e-reputation management on the Chinese market.

Results

WeChat:

  • 4 articles published in 1 month
  • Increase of 1,266 qualitative followers in 1 month
  • The 4 articles generated 12,238 views in 1 month

Weibo:

  • 12 posts & 1 event organized in 1 month
  • Total increase of 2,251 followers in 1 month
  • 171,800 views generated in 1 month
  • 440 shares generated in 1 month
  • 702 comments generated in 1 month
  • 422 likes generated in 1 month

E-reputation: 

  • 4 posts on different quality social platforms
  • 1 press release published on 4 top popular media

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  • E-Commerce
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  • Advertising
  • Wechat
  • Wechat Brochure
  • Weibo
  • Public Relation
  • E-Reputation
  • KOL - Influencers
  • Website Design

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