Case Study: LES GEORGETTES

The Brand & Campaign Context

Les Georgettes is a brand created by Maison Altesse (the Altesse "House") belongs to the Renaissance Luxury Group. Les Georgettes is a beautiful French concept featuring fine metalwork jewellery inset with vibrant reversible and interchangeable leather bands. Les Georgettes is a free, creative, bold, elegant and special brand. Customers can reveal their personality to the world, believe in their own choices and show their true colours! It's possible to create its own collection of personalized Georgettes to suit the mood with a nice coupling of leather and fine metal. The Les Georgettes brand, named in honour of Georges Legros, founder of Maison Altesse, offers innovative collections of jewellery and accessories in silver, gold or rose gold finish, with endless possibilities for personalisation and collection. The missions of GMA for the brand was targeted ads for fashion girls, KOL marketing & promotion through social media campaign and e-reputation management on the Chinese market.