Case Study: CHATQN

The Brand & Campaign Context

Chatqn is a high-end lingerie brand created in 2013 that wants to be modern, elegant and above all loyal to the customers. Its founders are Sebastien Grynko, pure and hard Parisian, and Irina, his girlfriend. Her father is French of German origin and her mother is from Singapore. He has lived in France, Singapore, Venezuela, the Sultanate of Oman, and now resides in Shanghai. The Franco-Russian team is committed to treating their customers with the respect they deserve. They want to make sure to communicate with their customers before and after the purchase, to remain at their disposal to answer all their questions and expectations. They have a website www.chatonlingerie.com, a Youku page, and a WeChat "CHATQN" page. They have seen a great opportunity to implement on the high-end lingerie Chinese market and needed GMA for PR writing missions and media selection for release. The fashion market in China is expected to be responsible for 30% of the global fashion market growth and become the world’s second-biggest market in 2020. With the luxury lingerie market now maturing and local consumers craving invisible luxuries, they have seen it as a great opportunity to target this new clientele.