Case Study: L’Oréal

The Brand & Campaign Context

L'Oréal Paris from France is one of the most famous beauty groups in the world, providing beauty and personal care products containing the latest scientific and technological achievements for people all over the world. Its high-tech product formula, high-grade product packaging, and pleasant product use experience provide consumers who pursue excellence with a kind of luxury at their fingertips. Due to the changes brought by COVID-19, the Chinese office of L’Oréal tried to encourage employees to work from home and effectively contaced GMA to develop this program through Wechat