Case Study: LUXURIA JEWELLERY BOUTIQUE
LUXURIA JEWELLERY BOUTIQUE - Stunning Statement Jewellery Pieces for Every Occasion.
Our Missions for LUXURIA JEWELLERY BOUTIQUEPress Relations E-Reputation Management
The Brand & Campaign Context
Luxuria Jewellery Boutique is a British independent luxury jewelry brand. Vannessa Vinos, the founder, and designer of this brand, personally think that the fabulous and colorful features of little jewelry could make women look stunning. However, she considers that it shouldn’t be that expensive to look outstanding with jewels. She wanted to spread her philosophy to all the women around the world and provide the featured amazing and discrete jewelry pieces at reasonable prices. In 2015, she got connected with our agency and started her promotion in China through e-PR. Our agency made strict decisions, under consideration of their market positioning and brand image. We wondered about which kind of online platform and channel would be best to lunch their PRs. In the end, we decided to work with ELLEChina, Pclady, and Onlylady to lift the brand awareness and reputation of Luxuria Jewellery Boutique. As solutions, we provided PR recommendations & e-Reputation management.
- +300% traffic on their website
- Lift of brand awareness
- 3 press releases publication