Case Study
Our Missions for NORTHACRE LONDON
KOL Campaign WeChat CampaignNORTHACRE LONDON - Leading The Way in Experiential Living.
Northacre London is an English luxury company that creates contemporary luxury homes and provides exceptional living experiences. They have passionate attention to the minutiae of detail and a unique approach to craftsmanship, heritage, and innovation. They combine traditional techniques and new ways of thinking to create homes that offer exceptional living experiences. There is a Northacre address to suit every lifestyle. They based their storytelling on the fact that their clients can be a part of history in heritage restoration, thoughtfully designed for modern life, waking up to London’s skyline in a contemporary apartment of exquisite interiors set in a vibrant new quarter. GMA worked closely with Northacre London on its "Broadway Development" flagship, London’s most prestigious Westminster address on the former Scotland Yard site. GMA has developed a comprehensive WeChat & KOL campaign to market this specific project for ultra-wealthy mainland Chinese consumers. The key is high quality, localized content, and the communication of content into targeted database groups.
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