Case Study: RENÉ FURTERER

The Brand & Campaign Context

René Furtherer is a French cosmetics company, located in Paris. They are specialized in hair care and beauty. The brand provides a wide range of products for different types of hair in China. Through three-step diagnosis, combing and massaging hair, tailored hair care program, delicate formula extraction of plant essential oil, using the infinite resources of the plant kingdom to care for the health of the scalp and the beauty of the hair via unique and original hair care method. The annual growth rate of revenues made from cosmetics product sales is around 15% year on year and with over a billion consumers this is the largest market in the world with strong potential for new brands. Therefore, to have a piece of the cake, Rene Furtherer contacted GMA for a cutting-edge, efficient marketing approach. To increase online visibility and optimize their online reputation since these are what Chinese customers care for and will do research before purchasing. As well, we evaluate their e-commerce status quo of store and sales beforehand in order to let the customer have a deep understanding of the market and their position. By our tailor-made marketing approach, the sales of online stores improved a lot and sharply increase brand awareness. Thus, enhance the engagement as well.