Case Study: VANCOUVER FASHION WEEK
Vancouver Fashion Week - Global Perspective and Multicultural Approach.
Our Missions for VANCOUVER FASHION WEEKOnline Branding Social Media Press Relations
The Brand & Campaign Context
Since its conception in 2001, Vancouver Fashion Week has been dedicated to cultivating the success of both established designers and award-winning emerging designers with its global perspective and highly multicultural approach. Championing diversity as its greatest strength, Vancouver Fashion Week has grown to be the second-largest fashion week in North America – and continues to grow today as the fastest growing fashion week in the world. They had completed 27 sessions and have provided an international platform for talented designers. Vancouver Fashion Week wants to develop its popularity in China, among Fashion Designers and e-media. They contacted GMA to develop marketing and digital solutions, get to know the Chinese fashion market through press releases publications on 20 different topics, journalist contacts, online branding... we helped the team to run their e-reputation in China on famous fashion forums and to increase their brand awareness and visibility on Chinese social media such as Weibo and WeChat.
- 12 press releases on engaged fashion media websites
- 2 journalists contacted: Rayli & 伊周
- Weekly topic publication on Zhihu and Baidu
- 3 posts by week shared by KOLs on Weibo
- 3 posts by week shared on WeChat Moments and group chats