Case Study: WEWOOD

WEWOOD Watches - Trees for The Future.

Our Missions for WEWOOD

Social Media Campaign E-Reputation E-Commerce

The Brand & Campaign Context

WeWood watches create all-natural wooden watches from reclaimed and recycled wood and materials to create an eco-friendly, fashionable line of watches. Born in Florence, Italy in 2009, WeWood watches consolidate the Italian abilities to craft unique items and the necessity to care for our environment. The first to create wrist watches from wood, completely free of toxic and artificial materials using exotic remnant hardwoods from around the world. For each watch sold WeWood plants a tree, an initiative in collaboration with nonprofit organizations such as Trees for the Future. With the help of our customers and partners, WeWood has planted 604,475 trees across the globe since our reforestation program began in 2010. The brand needed GMA's help for its e-reputation management, the creation of a e-commerce store, and social media campaigns on Chinese social media WeChat & Weibo.



  • 4 articles gained 1,984  quality followers
  • 4 articles gained 5,906  views per month
  • 13 watches sold per month on WeWood WeChat store


  • 15 posts & 1 event creation
  • A total gain of 1,173 followers
  • A total gain of 254,525 views
  • A total gain of 794  shares
  • A total gain of 647 comments
  • A total gain of 366 likes


  • 4 posts on different Chinese well-known social platforms
  • 2 press releases on 8 top popular Chinese media
  • New store creation opening on XiaoHongShu (Little Red Book).