The first step is to identify these Chinese distributors
You want to contact Chinese distributors, resellers of fashion clothing in China, or get in touch with apparel distribution players (even know agents)? We may provide you list of retaillers, shopping malls, Chinese distributors and can help you to contact them. You first have to identify in which field you want to evolve: fashion? Luxury? Apparel? Clothing? Accessories? There are retailers for each of them.
How to succeed in your resellers and retailers research?
It is not what you think. Chinese resellers and retailers do not want to collaborate with small unknown brands in China, they need to trust their partners and want easy products to sell. You need to buil your e-reputation in China to convince them to work with you. There is a process to follow if you want to succeed!
Process to success in your resellers and retailers reasearch
- Invest in a first communication campaign
- Use Wechat marketing, PR ,e-reputation marketing campaigns
- Contact them or praticipate to a trade fair
- Continue to visit them, negociate with them, think about your network
- Sell first goods to them, do not neglect quality
- Invest in marketing and communication in China though good agencies
But first, what is a distributor in China?
A distributor in China is a Company that buys products or clothing lines, have warehousesto stock them, and resells them to Small Chinese retailers or direct to the end users or customers. 3 key things to keep in mind when looking for a distributor in China:
- Most distributors in China provide strong manpower and cash support to the supplier or manufacturer’s promotional efforts.
- They usually not provide other services and they are not good at this.
- They are not here to invest in their supplier brand (you are their supplier)
Understand that distribution in apparel in China is complex
We can provide consulting to help you to understand this market. We can also explain how the network, Guanxi (关系) in Chinese, is essential for your process. To deal with Chinese distributors, you will have to develop your network, find new partners, participate in events to increase you relations network in China. If people talk and know about you, they will easily trust you. In developing Guanxi (relationship) with China Resellers, you need to repeatedly exchange information with them, show clear marketing plan.
The communication is the key to establish great business relationships
When you plan to visit China, it is highly recommended to use help of a partner (can be us can be other company too). Only partnerships with reliable distributors will be valuable: choose them carefully! One bad relation can cancel all your plan. In China, it’s all about the reputation and image. Check information and reputation of the potential distributor, it may be privately owned limited liability company.
How to cover all the clothing, fashion or apparel Chinese Market
Hire a Chinese sales agent to develop your research network in China
You have to know that few distributors/wholesellers can operate everywhere in China… They use other distributors to sell to other region/province. You may have to identify many local distributors to cover the whole Chinese market. But you should start with working with strategic area. If you think about hiring a sales agent, it is highly recommended if he has experience. The sales agent will prospect shops, distributors and malls for you; being Chinese will also help him for your company development.
Trust a reliable marketing agency to build your e-reputation
Beside of trusting a sales agent to take care of the physical and on the ground part, you will need to care about your reputation through word-of-mouth and network, but also about your digital e-reputation. Betting on digital campaigns and practices will highly accelerate your development and your chances to find the right partners for your brand. GMA (gentlemen Marketing Agency) could be your perfect partner; with more than 7 years of experience, we know the secrets of the Chinese market and can help you through various services.
- We can help you to understand the Chinese Market and help you to penetrate it
- We can help you with your tailor-made digital marketing campaign
- We can support you to develop your business in China
Contact us for more information, our consultant team will explain how it works!
Read more about distribution for Fashion in China: