Chinese Luxury Market

Showing off wealth on chinese social media: Frown upon?

While the Chinese economy could soon become the world’s biggest, it’s also one of the most unequal, a problem worsened by the Covid-19 pandemic. And the government is stepping up its efforts to ensure global wealth is evenly distributed among the nation’s 1.4 billion citizens. The Chinese elites, known in China as “fuerdai” (富二代) which …

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Luxury Watch in China: 10 Trends to Know for 2021

During the lockdown, the watch market dropped in China. A retailer in Shanghai even confessed his watch sales dropped by 90%. Chinese people did not longer have enough money to invest in luxury watches and preferred to delay their purchase. Since May 2020, the market is recovering. Chinese luxury shoppers are heading towards watches as …

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Counterfeiting in China: Fame Booster or Image Destroyer?

Mainland China and Hong Kong are the main culprits of counterfeited products. Why? Because Chinese people value luxury goods more than any other country. By 2025, Chinese consumers should account for 50% of the luxury sales worldwide. In China, if you have a luxury piece, you affirm your social status. The « Mianzi 面子 », …

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