#Fashion trends

Chinese Women are The Prime Fashion Consumers in China

Last modified: December 11, 2020

Fashion market in China, which was earlier dominated by male consumers, is now experiencing a huge female following. This growing sense of fashion among women in china is attributed to the growth of social awareness, with social media becoming all pervasive.

The $19 billion fashion market in China experiences a hugely growing female consumer base

Today’s fashion savvy Chinese woman reads vogue, follows her friends, co-workers, and even celebrities in their dressing habits’, regularly keeps an eye on the social media updates. With so much fashion awareness created, number of females using clothing and accessories from brands such as Dolce & Gabbana, Valentino, Burberry,etc is on the rise. To cater to this new breed of fashion conscious Chinese women, many retail stores are stepping up their efforts increasing space, etc.

Many companies from Chanel, LMVH Moet Hennessey, Louis Vuitton SA and many others have geared up for this increase in demand. Analysts observe this trend as a rebalancing of consumption between females and males, the rapid economic development in the country is making women rich, independent all contributing to an increased purchasing power among women.

The high end purchasing scene which was earlier, about 1995, ruled by men, now has about 50% of female consumers.This number is still far behind the world average, where women consumers account for almost 70% of high end purchases, according to Bain & Co, industry consultant. Bain & Co estimates the Chinese fashion market to be at 19 billion, here are a few factors that influence the female fashion market.

Social influence help to seduce female consumers in China

According to industry consultant Bain & Co, this growing fashion sense among women is mainly due to the peer pressure. Brands such a Louis Vuitton, and Saint Laurent Paris, which were only in the wish list of many females’ have now moved in to their shopping carts and ready for checkout.

Beauty social media China

Bain & Co predicts that this well informed, independent, and fashion conscious breed, female professionals mostly from tier one cities such as Beijing, Shanghai, and Guangzhou will push the demand for high end fashion apparel for personal use. With fashion industry offering a lot such as accessories, bags, watches, etc. the desire to stand out in the crowd with trendy and unique stuff is growing among the fashion conscious Chinese females.

Chinese female love to do shopping abroad

Chinese-Shoppers-AbroadJPG

An increasing number of fashion conscious Chinese prefer shopping abroad, close to two thirds of their items are bought overseas, a report by Bain reveals. This is because of the fact that prices are much cheaper, for example they are almost 25% cheaper in Hong Kong and 30%40% cheaper in Europe, estimates Bernstein’s. The solution to counter to this growing trend of overseas shopping is to refocus on female fashion segment.

Understanding the new generation of female consumers in China

The new generation of shoppers, mainly, females from middle income professional groups have the luxury to choose their own style. This has led to a 10% growth in the sales for female fashion stores, as against dipping sales in men watches and accessories. The concern here for businesses is that the profits in the readymade apparel is at least 10% below than the margins in leather goods.

passe devant chanel

The solution to this is to diversify, carry different size, styles, and varieties’ and more space to showcase these. This trend is the harbinger of a new era in Chinese female fashion market, and demands rebasing of business strategies to tap the maximum potential.

You want to know more about fashion in China? Contact GMA

Our team of expert is multicultural and has more than 7 years of experience in China. We aim to help foreign companies to establish themselves on the Chinese market thanks to creative and innovative digital solutions. From tourism, to health, to fashion and luxury or softwares, we can help any company to succeed in China. We procide diverse services:

  • Chinese social media campaigns & account management
  • Chinese e-commerce platforms boutiques & strategies
  • KOLs campaigns & influence marketing
  • Digital content creation & storytelling
  • Localisation & translation of your Chinese website
  • Visibility, e-reputation & undercover marketing

Read more about fashion consumers behavior in China:

Fashion logos

Let's Discuss Your Project?

We are the Most Visible Digital Agency in China

Contact us

Latest China Marketing News

Chinese children’s clothing market on the rise.

China is the 2nd largest economy in the world and has been one of the fastest-growing markets for children's clothing. In China, parents are willing to spend more on kids' clothes than they would for themselves…

Read More >

Understanding the Chinese Lingerie Market

One thing is certain, it is that the subject of lingerie divides cultures and countries. From the manufacturers' point of view, it is obvious that a woman's body must be shown to present lingerie products. However,…

Read More >

Why Fashion Brands are The Most Dependent on Chinese Consumers?

For several years now, China is becoming unavoidable for most of the luxury brands in the world. In 2021, luxury sales in China will surely continue to grow. Regarding the global pandemic, China recovered from its…

Read More >

Chinese Consumers Have Developed an Increasing Appetite for Gold

What are the reasons for Chinese consumers taste for gold? Gifts and the desire of a high social and economic status are the main reasons why Chinese shoppers want to buy gold. There are several social…

Read More >

Myths and Reality About Chinese Luxury Consumers

China for many decades now has been the preferred destination for outsourcing manufacturing of many products by global companies. The low-cost of labor, and material gave them this preferred status. Though, China enjoyed this status, it…

Read More >

Chinese Women are The Prime Fashion Consumers in China

Fashion market in China, which was earlier dominated by male consumers, is now experiencing a huge female following. This growing sense of fashion among women in china is attributed to the growth of social awareness, with…

Read More >

2 thoughts on “Chinese Women are The Prime Fashion Consumers in China”

  1. Pingback: China consumers have developed an increasing appetite for gold - Fashion China

  2. I think women are the main consumer in every industry; for fashion of course, but even if men are consuming more and more in China, men often need their wife advice, and most of the time women have the last word into taking decisions.

Leave a Comment

Your email address will not be published. Required fields are marked *