Chinese digital transformation is a buzzword. Luxury brands that are present on the Chinese market are not waiting for you to go digital in China. They are looking for a purpose and a reading grid of the best digital practices on the market. As digital is nowadays part of the Chinese culture, the aim is …
How Luxury Brands Reach Chinese Millennials with Digital Read More »
Just ten years ago, luxury fashion was a space for the primarily white elite. Front row seats at fashion shows were for legacy publication editors; advertising space featured impossibly thin, white models; and stores were for well-heeled shoppers with deep wallets that could buy into the traditional luxury fantasy. But with the onset of social …
What is The New “Popular” Model for Luxury Brands in China? Read More »
Chinese consumers, biggest luxury good spenders Chinese are known to be big spenders and buyers of luxury products. Consumers of these luxury products come in all ages, all shapes and sizes, all regions in China. Though, as one would expect, most consumers of those are either from wealthy families, white collar workers, an increasing middle …
How to Sell your Luxury Products Online in China Read More »
One sure thing, China is on the road to becoming the largest fashion market in the world. She shows the brands a true fashion passion which made China their second home. China attracts international designers and accommodates many luxury brands. Moreover, the Chinese don’t hesitate to spend in these shops to make their purchases. They …
What are the options a fashion brand must consider for a winning O2O strategy? Fashion brands don’t have to be afraid of O2O operations. Today fashion consumers are looking for experiences. Then, if brands want to have more traffic in their shops they need to create this kind of experiences and communicate on social medias …
How Can Fashion Brands Benefit From The O2O Strategy in China? Read More »
