Digital Marketing China

Short Video Marketing, The Best Tool for Branding in China

Short videos are an industry in China. They are an industry that has grown rapidly thanks to the popularity of smartphones and improved communication networks. Yixia Technology, owner of Miaopai and Xiaokaxiu, are popular video applications popular in China, have already spent $2 billion to encourage video content creators and producers by creating several video …

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Streetwear

5 Key Points to Understand Before Starting to Sell Fashion Goods in China

Want to sell your fashion brand into Chinese market? What things you need to know before you sell your product based on Chinese Economy? And what’s the fashion trend in China? Who will really buy your brand? How digital works for your fashion brand? Why E-commerce works so well in China today? 5 key points …

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8 Keys to Understand the Chinese Luxury Fashion Market

China became in a few years, the first luxury market in the world. Here are the points that are important to understand if you’re looking to reach Chinese fashion luxury consumers. 1. Chinese luxury fashion consumers buy everywhere Although Chinese luxury consumers are mainly doing their purchases in Europe, mostly in Paris, they also go …

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Digital-Friendly Luxury Brands in China: The Dior x Bilibili Case Study

In the past decade, Chinese consumers have become more affluent, and Western luxury brands such as Hermes, Louis Vuitton, Gucci, Burberry, Prada, and Armani have penetrated into China’s retail market. Chinese luxury consumption It reached USD 37.9 billion and became the second-largest luxury market in the world. Luxury brands such as Louis Vuitton, Gucci, Chanel, …

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7 Keys to Sell Fashion Goods on the Chinese Market

Get to know the Chinese fashion industry China has become in short periods the biggest luxury market and fashion in the world. The amount of people online in China is still more impressive day by day. Brands want to conquer this growing market. How brands of luxury and fashion industry need to do to establish …

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