MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Digital-Friendly Luxury Brands in China: The Dior x Bilibili Case Study
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Digital-Friendly Luxury Brands in China: The Dior x Bilibili Case Study

In the past decade, Chinese consumers have become more affluent, and Western luxury brands such as Hermes, Louis Vuitton, Gucci, Burberry, Prada, and Armani have penetrated into China‚Äôs retail market. Chinese luxury consumption It reached USD 37.9 billion and became the second-largest luxury market in the world. Luxury brands such as Louis Vuitton, Gucci, Chanel,…

7 Keys to Sell Fashion Goods on the Chinese Market
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7 Keys to Sell Fashion Goods on the Chinese Market

Get to know the Chinese fashion industry China has become in short periods the biggest luxury market and fashion in the world. The amount of people online in China is still more impressive day by day. Brands want to conquer this growing market. How brands of luxury and fashion industry need to do to establish…

How to Use Advertising to Promote Fashion Brands in China?

How to Use Advertising to Promote Fashion Brands in China?

In the fashion industry, there are 5 separate and distinct levels of brand, which are including premium and luxury brands, affordable luxury brands, mainstream brands and sales, and discount brands. No matter which level that specific brand is. The brand has a special need for fashion advertising in terms of the purpose of promotional products….

Storytelling, The Key Success Factor for Luxury Brands in China
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Storytelling, The Key Success Factor for Luxury Brands in China

What is storytelling? It’s the creation of an emotional universe. Storytelling is born in the 90s in the USA when most of the brands were empty of energy and imagination. Rolf Jensen introduced the notion of a “Dream Society” in 2000: “The company with the best story wins: consumers will pay for the story that…

Digital Marketing and Luxury in China: it’s possible!

Digital Marketing and Luxury in China: it’s possible!

Luxury is defined by essence as a rare good, which would not be accessible to all. Digital is synonymous with accessibility, making digital and luxury opposites difficult to mix. It is however the biggest challenge for luxury brands to penetrate the Chinese market, whose culture and consumption habits are based on digital. Chinese millennials as…