A Practical Guide with Real-World Cases and Insights from Chinese Marketing Practice By 2025, Douyin (抖音) is no longer just a short-video app. It has become one of the most powerful advertising ecosystems in the world, a hybrid of search, social, entertainment, and commerce. For brands, Douyin represents both the largest opportunity and the toughest … Continue reading Douyin Advertising: 20 New Trends Every Marketer Must Master