MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Understanding China’s luxury market is a challenge for most western brands. With more than 989 million people surfing on the internet, China has become the second-largest economy in the world right after the U.S, in terms of GDP, and middle-class consumers have begun to purchase goods that they previously couldn’t afford with their average salaries….
After the pandemic, luxury brands met recovery thanks to the APAC region and e-commerce sales. Hermes, which published its 2020 results a couple of days ago, even reached +16% of growth for Q4 2020. How? By offering an omnichannel experience and proving its ability to adapt with high online sales. In China, e-commerce is definitely…
The past period of 2020 was a challenging year for luxury. Luxury brands had to embrace technology and reinvent themselves. For instance, on WeChat, Xiaohongshu, Weibo, Douyin, and Tmall, luxury brands embraced creativity and newness. Today, 200 luxury brands are available on Tmall Luxury Pavilion. Many of them joined this year because of the Covid-19…
After years of primacy for the role of “counterfeiting capital”, China has finally evolved into a positive new state, becoming the second-largest apparel market in the world and rapidly reaching the title of “New capital of fashion”. Shanghai is the New fashion capital of the world In 2020, Shanghai hosted two major fashion events. The…
Chinese consumers, biggest luxury good spenders Chinese are known to be big spenders and buyers of luxury products. Consumers of these luxury products come in all ages, all shapes, and sizes, all regions in China. Though, as one would expect, most consumers of those are either from wealthy families, white-collar workers, an increasing middle-class salary…
