After the pandemic, luxury brands met recovery thanks to the APAC region and e-commerce sales. Hermes, which published its 2020 results a couple of days ago, even reached +16% of growth for Q4 2020. How? By offering an omnichannel experience and proving its ability to adapt with high online sales. In China, e-commerce is definitely …
Why E-commerce is Essential for Luxury Brands in China? Read More »
The past period of 2020 was a challenging year for luxury. Luxury brands had to embrace technology and reinvent themselves. For instance, on WeChat, Xiaohongshu, Weibo, Douyin, and Tmall, luxury brands embraced creativity and newness. Today, 200 luxury brands are available on Tmall Luxury Pavilion. Many of them joined this year because of the Covid-19 …
5 Reasons Your Luxury Brand Must Be on Tmall Luxury Pavilion Read More »
After years of primacy for the role of “counterfeiting capital”, China has finally evolved into a positive new state, becoming the second-largest apparel market in the world and rapidly reaching the title of “New capital of fashion”. Shanghai is the New fashion capital of the world In 2020, Shanghai hosted two major fashion events. The …
Has China become the New fashion capital of the world? Read More »
International luxury brands are increasing collaboration with Chinese sites for High-end fashion products. While there are concerns over whether deal sites are a good fit for luxury brands, the jaw-dropping sales such events engender-coupled with the success of Deal moon’s partnership with high-end retailers including Newman Marcus, Berger Goodman, and Strongroom-demonstrates that Chinese consumers are …
Top 5 Chinese Websites to Market High-end Fashion Products Read More »
Get to know the Chinese fashion industry China has become in short periods the biggest luxury market and fashion in the world. The amount of people online in China is still more impressive day by day. Brands want to conquer this growing market. How brands of luxury and fashion industry need to do to establish …
7 Keys to Sell Fashion Goods on the Chinese Market Read More »
