E-commerce China

Digital Marketing and Luxury in China: it’s possible!

Luxury is defined by essence as a rare good, which would not be accessible to all. Digital is synonymous with accessibility, making digital and luxury opposites difficult to mix. It is however the biggest challenge for luxury brands to penetrate the Chinese market, whose culture and consumption habits are based on digital. Chinese millennials as …

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E-commerce

How to Build an Efficient E-Commerce Strategy for Luxury in China?

What makes e-commerce? Online store platforms are flourishing from everywhere and are more and more specialized. B to C e-commerce sales worldwide is about to reach $1.7 trillion. E-commerce platforms are mainly selling apparel & accessories, but marketplaces are emerging for travel, discount, food & groceries, multi-products… there are platforms for every type of product …

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Introducing 3 New Game Changing Tmall Features

Alibaba will not give up its market share to Pinduoduo Alibaba is China’s biggest e-commerce enterprise. It includes e-commerce platforms and mobile payment apps like Taobao, T-mall, Fliggy, and Alipay, etc. Not only Alibaba’s apps play a role in peoples daily’s life but the action of the group greatly impact the way of doing things …

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What’s is behind the glories of Chinese E-commerce ?

We know that Chinese consumers like to purchase through e-commerce platforms and especially on marketplaces such as TMALL or JD.com because they are convenient. Indeed, these platforms offer a greater range of available items and have become the channels of choices for Chinese shoppers looking to purchase foreign products. Fashion and cosmetics products are part …

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The New Digital Age of Luxury in China

Western luxury brands established in China are not enough known in the market, so there is more techniques to try for having a part of the Chinese market. Chinese Luxury Buyers are Changing. Please check these 3 videos to understand this New Generation of Millennials in Chia         JD.com the E-Commerce platform created …

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