Fashion Brands in China

How Coach became one of the most popular luxury brands in China

Coach is a handbag and accessories luxury brand founded in 1941. The brand has a rich and authentic American heritage. Recently, this high-end brand based in New York has incorporated new footwear and ready-to-wear collections. Thanks to a well-planned & localized marketing strategy, Coach has become one of the most successful high-end brands in China. …

How Coach became one of the most popular luxury brands in China Read More »

How Luxury Brands Reach Chinese Millennials with Digital

Chinese digital transformation is a buzzword. Luxury brands that are present on the Chinese market are not waiting for you to go digital in China. They are looking for a purpose and a reading grid of the best digital practices on the market. As digital is nowadays part of the Chinese culture, the aim is …

How Luxury Brands Reach Chinese Millennials with Digital Read More »

Why Fashion Brands are The Most Dependent on Chinese Consumers?

For several years now, China is becoming unavoidable for most of the luxury brands in the world. In 2021, luxury sales in China will surely continue to grow. Regarding the global pandemic, China recovered from its aftermath compared to Europe and the USA that are still fighting. Even if before the Chinese government was very …

Why Fashion Brands are The Most Dependent on Chinese Consumers? Read More »

Bottega Veneta Shut Down its Social Media… Except in China

Luxury brands always promote their own social media because it is part of their identity. When Bottega Veneta deleted all its social accounts (Facebook, Instagram, Twitter), the whole world obviously shook. Even some fashion experts anticipated the end of Instagram and the death of social media. Is the luxury House implementing a new strategy? Organizing …

Bottega Veneta Shut Down its Social Media… Except in China Read More »