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Louis Vuitton China: Online Marketing Case Study

Louis Vuitton China: Online Marketing Case Study

Louis Vuitton Malletier, commonly referred to as Louis Vuitton [lwi vɥitɔ̃] or L.V, is a French fashion company founded in 1854 by Louis Vuitton. The brand is owned by LVMH, who also owns Moët Hennessy. The brand is a French multinational apparel and accessories company headquartered in Paris, France. The label is well known for…

Why Fashion Brands are The Most Dependent on Chinese Consumers?
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Why Fashion Brands are The Most Dependent on Chinese Consumers?

For several years now, China is becoming unavoidable for most of the luxury brands in the world. In 2021, luxury sales in China will surely continue to grow. Regarding the global pandemic, China recovered from its aftermath compared to Europe and the USA that are still fighting. Even if before the Chinese government was very…

Bottega Veneta Shut Down its Social Media… Except in China

Bottega Veneta Shut Down its Social Media… Except in China

Luxury brands always promote their own social media because it is part of their identity. When Bottega Veneta deleted all its social accounts (Facebook, Instagram, Twitter), the whole world obviously shook. Even some fashion experts anticipated the end of Instagram and the death of social media. Is the luxury House implementing a new strategy? Organizing…

Brand collaborations in China: Adidas – Heytea case study
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Brand collaborations in China: Adidas – Heytea case study

In recent years, more and more brands in China have turned to co-branding, achieving great success. This strategy is in fact highly appreciated by Chinese consumers who have the opportunity to purchase limited-edition products resulting from unexpected collaborations. Usually in China, the co-branding strategy starts with a collaboration between companies or brands belonging to completely…

Chinese New Year 2021: Some examples of Fashion Brand Design
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Chinese New Year 2021: Some examples of Fashion Brand Design

The Chinese New Year is the best occasion for fashion brands to create ad hoc campaigns in order to attract Chinese attentive consumers. Chinese New Year is one of the most significant traditional holidays and gifting occasions in China. That is why international luxury brands have always been trying to use Chinese cultural elements and…