Fashion Trends China

In China, Secondhand is the New Challenge for Fashion Brands

China is the largest market in the world for fashion. When we talk about its important size, we talk about fashion production… and fashion consumption. Surprisingly, Chinese fashion lovers have a great taste for renting clothes. This new appetite for sharing economy is a game-changer. Nobody knew China would be sensitive to secondhand by promoting …

In China, Secondhand is the New Challenge for Fashion Brands Read More »

Luxury Bags in China: 10 Trends Brands Have to Know

What is the most competitive market in the world? Obviously, China. Many brands enter the Chinese market without knowing the bags trends in China and the high competition occurring. Per category, China has the largest number of competitors. So for the luxury bags, brands will face between 5 to 10 times more competitors in China …

Luxury Bags in China: 10 Trends Brands Have to Know Read More »