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Chinese Gen Z Tastes in Jewellery are Evolving, Noble metals see a Rise in Popularity

Chinese Gen Z Tastes in Jewellery are Evolving, Noble metals see a Rise in Popularity

Although often overshadowed by the older generations, Chinese Gen Z consumers are quickly making their mark on the global jewellery market. And their taste in jewellery is evolving rapidly, influenced by a combination of factors including social media, globalisation and personal style. Here’s a closer look at how Chinese Gen Z consumers are changing the…

Chinese children’s clothing market on the rise.

Chinese children’s clothing market on the rise.

China is the 2nd largest economy in the world and has been one of the fastest-growing markets for children’s clothing. In China, parents are willing to spend more on kids’ clothes than they would for themselves because it reflects their social status. The global children’s wear market is expected to reach $326 billion by 2027….

Why Fashion Brands are The Most Dependent on Chinese Consumers?
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Why Fashion Brands are The Most Dependent on Chinese Consumers?

For several years now, China is becoming unavoidable for most luxury brands in the world. In 2021, luxury sales in China will surely continue to grow. Regarding the global pandemic, China recovered from its aftermath compared to Europe and the USA which are still fighting. Even if the Chinese government was very restrictive regarding the…

Chinese Consumers Have Developed an Increasing Appetite for Gold

Chinese Consumers Have Developed an Increasing Appetite for Gold

What are the reasons for Chinese consumers taste for gold? Gifts and the desire of a high social and economic status are the main reasons why Chinese shoppers want to buy gold. There are several social and economic reasons that have boosted the gold sales in China. Since 2012, China outranked India as the largest…