#Fashion trends

foreign fashion brands establish stores in China

Last modified: October 7, 2014

The off line population

Chinese middle class love too much shopping. If a consequent number of them found their satisfaction buying on line there still have around 68% of them which prefer go to stores for buying.                           images (37)

They will easily buy things after try products or touch them. The report said that 43% shopped weekly and 35% monthly in stores, with two thirds (68%) wanting to see, touch or try the merchandise. In fact the only reason why most of Chinese buy online it is because of the price of articles. On holidays large tourists are interested by country with good stores as destinations.

Foreign fashion brands establish stores in China

The chinese fashion boom                      images (35)

China is expected to become the largest fashion market within the next five years. In 2015 the China’s luxury market is forecast to soar to US$27 billion one fifth of the world’s total up from US$10 billion in 2009. Like all emerging nations, China is a country that is passionate about fashion. The country is known as a place where appearance is of the utmost importance.
Today China fashion week has become world-renowned .More than a simply a “top-rated platform for fashion design, ready-to-wear- accessories, styling and other designs and new technologies,” it is today a “platform for promoting brands, displaying originality, and broadcasting fashion trends” to the world.images (33)
Coming around the world in October 2013 there were about 320 designers, more than 350 fashion brands, and holds over 768 fashion shows.
The event was covered by hundred world media

The difficulties of online stores


Establish an online store for Chinese people is a little difficult for many reasons. First of all most of Chinese are not good in English and will prefer websites in Chinese than in English. Secondly it is better for your website to be located in China to reduce uploading time because if your pages take too much time to be open they will not have the patience to wait.

images (40)Also by experience many western stores as Topshop and Miss Selfridge it is easier to have stores in the country because just dealing on websites be like to have just one small shop in a large in the world largest shopping mall.


A good look for competitiveness

In China fashion industry is one of the most famous so as for many brands to be attracted and local brands to be developed. There is a real fight for a brand or a product to impose its image or its name. Only be online will not give you the opportunity to be competitive on china fashion market because you will be confront to a lot of offers from others competitors. Have big store well build and well-designed will attract a lot of curious who will be satisfy and will talk about your store to their groups and your image will be boost easily

Some fashion brands established in China

ADIDASimages (39)

read also:

  1. https://fashionchinaagency.com/selling-luxury-product-online-china/
  2. https://fashionchinaagency.com/can-luxury-events-improve-brand-awareness-china/
  3. https://fashionchinaagency.com/hello-kittys-crazy-success/
Fashion logos

Let's Discuss Your Project?

We are the Most Visible Digital Agency in China

Contact us

Latest China Marketing News

Understanding the Chinese Lingerie Market

One thing is certain, it is that the subject of lingerie divides cultures and countries. From the manufacturers' point of view, it is obvious that a woman's body must be shown to present lingerie products. However,…

Read More >

Why Fashion Brands are The Most Dependent on Chinese Consumers?

For several years now, China is becoming unavoidable for most of the luxury brands in the world. In 2021, luxury sales in China will surely continue to grow. Regarding the global pandemic, China recovered from its…

Read More >

Chinese Consumers Have Developed an Increasing Appetite for Gold

What are the reasons for Chinese consumers taste for gold? Gifts and the desire of a high social and economic status are the main reasons why Chinese shoppers want to buy gold. There are several social…

Read More >

Myths and Reality About Chinese Luxury Consumers

China for many decades now has been the preferred destination for outsourcing manufacturing of many products by global companies. The low-cost of labor, and material gave them this preferred status. Though, China enjoyed this status, it…

Read More >

Chinese Women are The Prime Fashion Consumers in China

Fashion market in China, which was earlier dominated by male consumers, is now experiencing a huge female following. This growing sense of fashion among women in china is attributed to the growth of social awareness, with…

Read More >

10 Things You Need to Know About Fashion in China

What does "Fashion" really means for Chinese? Back in time to 10 years ago, what Chinese people care more about in fashion? It was all about status and how many luxury brands they could have in…

Read More >

1 thought on “foreign fashion brands establish stores in China”

  1. The Chinese market should be one of the top priorities for foreign brands, considering a lot of factors. China is too profitable to be avoided, the list of established brands should be wider, would be interesting to have a complete list of these brands also!

Leave a Comment

Your email address will not be published. Required fields are marked *